Before our client closed or relocated their underperforming stores, iDfour helped create a direct mail program that gave a boost to the traffic of customers and prospects. As a bonus, they gained customer and marketplace insight that could be used to improve customer communications chain-wide.
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Launching a loyalty program can be a monumental task with potential for serious, foundational failures. Through a well-planned, data-building effort, iDfour helped one grocery chain develop a rewards program that customers could get excited about joining.
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A leading international pharmaceutical company promised insurers a program that would reduce healthcare costs by educating their insureds about specific health and disease management issues. They asked iDfour to architect a data management system to support the information needed for the program.
Read MoreBig data resources can be utilized by every department in the organization, resulting in a more competitive brand and a better bottom line.
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